Blake’s Lotaburger “B-Awesome” Campaign

Business Development, Creative Services, Public Relations
About This Project

We love partnerships, and, we love creating them even more.  We knew Blake’s Lotaburger and the Boys & Girls Clubs of Central New Mexico would be a perfect fit. SmartMarketing masterminded the New Mexico state-wide initiative, helping kids to realize their full potential and recognize how awesome they really are. The program’s goal was to give middle school children the tools, resources – and confidence – they need to enhance their self-esteem and recognize all the ways in which they can “B-Awesome” every day. Over 800 middle schoolers at all 65 Boys & Girls Clubs of Central New Mexico’s clubhouses throughout New Mexico participated in the kick off the statewide program in June 2018.