Blake’s Lotaburger

In 2017, SmartMarketing refreshed one of New Mexico’s most beloved burger brand with a new brand strategy and re-branding meant to freshen up the 66 year old  NM based iconic chain. We were asked to find a solution as to how to marry old and new store design into a cohesive modern brand that could be applied across broad channels.  Our solution was to create a logo with the same feel as the current logo, but with a more modern edge, so that it made sense in old and new stores moving forward.  With our new brand identity in place we designed and implemented advertising campaigns, seasonal point of purchase displays, packaging, marketing programs, restaurant launch materials, and completed a social media and website overhaul.