Hilton Head Island is primarily known as one of America’s most popular leisure and retirement destinations; however, its convenient location, easy travel access, low taxes and recreational opportunities/quality of life also make HHI an excellent location to locate a business. The HHIEDC was created to attract businesses to Hilton Head Island by showcasing all that HHI has to offer businesses – and turned to SmartMarketing Communications to help generate greater awareness of the benefits of locating or relocating a business on Hilton Head Island – and the advantages of “Bringing Your Business to Life” in one of the country’s most beautiful locations.
Through a comprehensive branding, marketing and public relations campaign, business owners/entrepreneurs/professionals throughout the Southeast were effectively reached with information about the benefits of doing business on Hilton Head Island. A steady and consistent flow of publicity kept information about the HHIEDC’s mission and the growth of the HHI business community in the news and top-of-mind for business owners in target markets, with articles appearing in the Island Packet, Bluffton Today, Hilton Head Monthly, CH2 Magazine and the Bluffton Sun, as well as numerous appearances by HHIEDC representatives on WHHI-TV, WJCL and radio outlets. In addition, SmartMarketing Communication’s creation of the “Bring Your Business Idea to Life” contest resulted in an overwhelming response from the entrepreneurial community and 73 entries submitted from throughout the country – all interested in bringing their businesses to Hilton Head Island. During our campaign, more than __ companies launched and/or located on Hilton Head Island, and awareness of the HHIEDC was significantly enhanced throughout the entire country.