Kimchi Slinger

Creative Services
About This Project

Kimchi Slinger is a unique kimchi creation from The Juice Hive and Health Emporium, the Bluffton, South Carolina healthy eatery and juice bar known for its cold-pressed juices, smoothies and variety of all-natural, predominantly raw foods. This unique Kimchi creation had the honor of being South Carolina’s only winning entry in the national 2018 Good Food Awards.

With kimchi now enjoying its rightful place in the condiment canon, Kimchi Slinger needed a confident brand identity and packaging that felt part of the artisan movement that was as unique as its creator. We took inspiration from the product’s authenticity and Asian roots but brought it up to date with bold, simplistic design and modern, bright packaging.