A National Bandage Brand, with a Commitment to “Doing Good” for Children

Category
Creative Services, Public Relations, Social Media
About This Project

The six month campaign to publicize a “Design Your Own Bandage Contest” resulted in over 300 entries, hundreds of press placements and a tremendous spike in product awareness.

CHALLENGES

Ouchies wanted to expand their media presence  and awareness of their “Design Your Own Bandage Contest”, but had less than 10 entries.

SOLUTIONS
  • Overhaul of the “Design Your Own Bandage Contest” campaign management
  • Collateral material and content designed for Facebook application that would accept entries
  • Pro-active placement of articles in regional and local media publications

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