Taking Fundraising for Cancer Research – and Our Client – to New Heights
Category
Business Development, Creative Services, Public Relations, Social MediaAbout This Project
Orchestrate/publicize a “global skydiving fundraiser” to “skydive for a cause” in the 2010 Global Leap for Life for LiveSTRONG/the Lance Armstrong Foundation.
Solutions:
- Pitched and placed hundreds of National Consumer Articles
- Conception of program, design of all collateral and web site development
- Securing celebrity participation
Results:
The 2010 Global Leap for Life was a tremendous success both locally, nationally and internationally –The program raised $37,337.00 for LiveSTRONG during the one-weekend event and over one-hundred participants from around the world jumped for Leap for Life. The publicity helped to further increase awareness of Leap for Life, LiveSTRONG and the fight against cancer. Leap for Life continues to be successful annual charity sky diving event, most recently for Alex’s Lemonade Stand in 2011.
