A New Outlook on Learning – and a New Level of Success – for Albuquerque Franchise

Category
Business Development, Creative Services, Public Relations
About This Project

LearningRx, a successful nationwide network of brain training centers, was launching a new franchise center in Albuquerque and needed help to not only build brand awareness above a crowded tutoring and supplemental educational service market, but needed the tools and consulting to do so.

Solutions:

  • Development of a comprehensive marketing plan – strategic consulting, training and execution
  • Local lead generation campaigns
  • Targeted advertising campaign that included placements in local publications, as well as public and private school newsletters.
  • Collateral design and content development

Results:

Through the creation and implementation of strategies specific to the LearningRx business model, SmartMarketing helped LearningRx exceed their lead generation and marketing goals on time and on budget.