Re-Branding an Established Non-Profit Helps Organization Thrive and Create New “Roots”

Business Development, Creative Services, Public Relations, Social Media, Website Development
About This Project

Since 1958, RCI, Inc. has been a valuable non-profit resource that was being underutilized by the community because their name never really captured the full essence of what they do and many people in their community were unaware of what services were being offered.


  • Rebranding and renaming of RCI, Inc to LifeROOTS
  • “New Name…New Look” campaign
  •  Community launch event attended by a number of local political leaders, including Senator Gerald Ortiz y Pino


Development of recognizable brand through a powerful new name and logo that not only signifies the important role that LifeROOTS has in offering a strong foundation of programs and services for people with disabilities and their families, but which also highlights their commitment to helping the individuals they serve grow and achieve their highest potential.