Helping a National Restaurant Chain Make a Splash for its First New York Location
Category
Business Development, Creative Services, Public RelationsAbout This Project
Seasons 52, the high-end restaurant serving fresh, healthy food in reasonable portions, is an established “change” restaurant that needed to build brand awareness when launching its first restaurant into the Long Island market.
Solutions:
- Coordination of several small media and VIP consumer dinner preview events
- Placing and pitching a series of lifestyle and food blog pieces
- A well-timed public relations strategy
Results:
Driven by word of mouth marketing and thoughtful media placements Seasons 52 has achieved top-of-mid status amongst Long Island diners.
