Innovative PR and Marketing Help National Juice Company Take a Bite into New Markets

Business Development, Public Relations
About This Project

Catapult local juice company to National success and acclaim; Increase market-share in beverage market; Communicate the benefits of pure 100% juice in a marketplace plagued by fears fruit juice leads to obesity.

Campaign Elements:

  • Conception of label copy and web site development
  • Pitching and placement of National Consumer and Trade Articles
  • Arrangement of Sponsorship of the Newport Folk Festival; Conception and coordination of National Talent Search to find Next Big Folk Singer
  • Orchestrating major deal with “The View” to be featured on show segments and given to audience during the show as part of giveaway


Today, Apple & Eve has grown into the largest independently-owned juice company in the United States.  Apple & Eve has gained a solid reputation and continues to stand out in the beverage industry as being a healthy, pure 100% fruit juice with a strong heritage.