Creating a “Perfect” Way to Generate Publicity… and Bring in New Patients

Business Development, Creative Services, Public Relations, Social Media
About This Project

Local family-owned veterinary practice wanted to expand their social media presence within the local Albuquerque community but had less than 60 fans for their Facebook fan page.


  • Albuquerque “Perfect Pet Smile” campaign development and execution
  • Collateral material and content designed for print, web and Facebook application
  • Strategic partnership developed with local animal-centric non profits and publications
  • Placement of articles in local media publications


SmartMarketing conceived and created the “Perfect Pet Smile Contest”.  The contest was held on Facebook where fans could vote for their favorite pet. Over 70 local pets were entered into the contest and acquired over 3998 votes collectively.  ABQ PetCare gained 336 new fans in their target market within 2 months.