Helping to Bring Awareness, and New Business, to a South Carolina Provider of Mental Health Services

Jamison Consultants Behavioral Health Center, which provides mental health services for children, adolescents, teens and adults, had been operating as a small single facility in Holly Hill, South Carolina and was looking to expand to meet the growing need for mental health services throughout Bluffton, Hilton Head Island and the Lowcountry. JCBHC turned to SmartMarketing Communications to help facilitate growth and expansion as they opened new locations, create a cohesive image for all offices within the JCBHC umbrella, and to help position Jamison Consultants as the area’s latest, and affordable, option for those in need of mental health services.

SOLUTIONS

• Development of a new logo, tagline and all collateral materials (including newsletters, brochures and rack cards) to effectively brand Jamison Consultants Behavioral Health Center and create visual appeal and warmth in conjunction with the Centers
• Development, creation and launch of new website to create a cohesive visual look, message and theme/provide information about programs, services and licensed professionals available at each location, and Search Engine Optimization activities to generate additional inquiries and business
• Orchestration of Open Houses and tours in order to showcase programs and services and build additional interest in the community
• Development and execution of advertising and publicity campaigns targeting press in each new market to reach potential clients in need of mental health services
• Creation of a social media campaign to build awareness and provide timely commentary/insight into mental health topics in the news

 RESULTS

Over the past few years, Jamison Consultants Behavioral Health Center grew from its original Holly Hill location to have additional locations in Bluffton, Beaufort Hilton, Hardeeville and on Hilton Head Island. SmartMarketing Communications kept JCBHC in the news through a continuous stream of media placements in the Island Packet, Bluffton Today, Bluffton Sun, Hilton Head Monthly and CH2, as well as appearances on local broadcast outlets ‘Southern Scene”, “Girl Talk” Talk of the Town” and WJCL-TV. In addition, through marketing and networking initiatives, Jamison Consultants Behavioral Health Center made important inroads to secure additional contracts within school districts, including the Beaufort School District and Jasper County School District, where they were able to provide important behavioral health services to children and adolescents within schools.