Helping to Keep the Stage Lights Burning Strong at One of Albuquerque’s Most Beloved Cultural Institutions

Challenges:

A beloved Albuquerque institution for more than 80 years, Albuquerque Little Theatre saw a steady dip in show attendance.  Gone were the days when the Albuquerque Little Theatre was the only live theatre in business…and the Theatre wanted “keep live theater alive” as they approached the milestone of their 80th year in business.

Solutions:

• Event Production and promotion creation
• Development of easy-to-follow Marketing plan
• Development of event site marketing to create new avenue for revenue
• Design and conception of brand re-Fresh

Results:

The stage lights at the Albuquerque Little Theatre are burning brighter than ever.  SmartMarketing stepped up media efforts to keep the Theatre’s productions “in the news”, as well as the orchestration of some truly spectacular special events, have brought new excitement, and new theatre-goers, to this cultural landmark.  The Theater has finally created enough revenue to bring in a part-time marketing coordinator (who we helped find) to facilitate the program we created.