42 Tips for Free Publicity

28 May 42 Tips for Free Publicity

Think you don’t have news to share?  Think again!  Did you recently promote someone in your business?  Win a new client contract?  Speak at an industry conference or seminar?  Have you launched a new product or service?  Here are some ideas to get you started:

Press Releases on:

1. You
2. Your services
3. Your product
4. Special awards or honors
5. A new employee
6. A speaking engagement you are doing
7. An event you are involved in
8. Other newsworthy items

You Can:

9. Sponsor an event
10. Hold your own event
11. Get a local radio DJ to do a live broadcast from your event
12. Participate in or put on workshops or seminars
13. Join with a compatible company and do a seminar or workshop-you can split expenses and double whom you invite (their contacts and  yours)
14. Speak at organizations, associations, local or regional clubs
15. Be a guest on a radio talk show
16. Contact local radio talk stations about having your own radio talk show
17. Be a guest on a local TV show
18. Arrange to have your own talk show on TV cable of a network affiliate
19. Teach a class at your facility or local school
20. Write letters to the editor of your local paper
21. Donate your time, services or product to a local cause
22. Volunteer to work at a non-profit organization-join a committee in a leadership position
23. Become a board member of an organization or association
24. Start your own organization or association
25. Sponsor a contest at your store or facility
26. Participate in local politics
27. Have a hotline for people to call for information on an issue of interest in your market
28. Have a rally
29. Write an article or column for a newspaper
30. Write an article or column for a magazine
31. Write a book
32. Create a scholarship
33. Donate to a raffle
34. Post flyers
35. Get a web site
36. Post your press releases on other websites
37. Link your site to other sites to drive traffic to your site
38. Set up an e-mail distribution list to send your news to
39. Start an electronic newsletter
40. Pitch yourself as an expert on a breaking news story
41. Think seasonal/holidays – to get a story angle
42. Join Internet discussion groups of people who may be interested in what you are doing

Wrote a press release but not sure it’s newsworthy? Contact us for a free consultation.