42 Tips for Free Publicity

42 Tips for Free Publicity

pressreleaseThink you don’t have news to share?  Think again!  Did you recently promote someone in your business?  Win a new client contract?  Speak at an industry conference or seminar?  Have you launched a new product or service?  Here are some ideas to get you started:

Press Releases on:

  1. You
  2. Your services
  3. Your product
  4. Special awards or honors
  5. A new employee
  6. A speaking engagement you are doing
  7. An event you are involved in
  8. Other newsworthy items

You Can:

  1. Sponsor an event
  2. Hold your own event
  3. Get a local radio DJ to do a live broadcast from your event
  4. Participate in or put on workshops or seminars
  5. Join with a compatible company and do a seminar or workshop-you can split expenses and double whom you invite (their contacts and  yours)
  6. Speak at organizations, associations, local or regional clubs
  7. Be a guest on a radio talk show
  8. Contact local radio talk stations about having your own radio talk show
  9. Be a guest on a local TV show
  10. Arrange to have your own talk show on TV cable of a network affiliate
  11. Teach a class at your facility or local school
  12. Write letters to the editor of your local paper
  13. Donate your time, services or product to a local cause
  14. Volunteer to work at a non-profit organization-join a committee in a leadership position
  15. Become a board member of an organization or association
  16. Start your own organization or association
  17. Sponsor a contest at your store or facility
  18. Participate in local politics
  19. Have a hotline for people to call for information on an issue of interest in your market
  20. Have a rally
  21. Write an article or column for a newspaper
  22. Write an article or column for a magazine
  23. Write a book
  24. Create a scholarship
  25. Donate to a raffle
  26. Post flyers
  27. Get a web site
  28. Post your press releases on other websites
  29. Link your site to other sites to drive traffic to your site
  30. Set up an e-mail distribution list to send your news to
  31. Start an electronic newsletter
  32. Pitch yourself as an expert on a breaking news story
  33. Think seasonal/holidays – to get a story angle
  34. Join Internet discussion groups of people who may be interested in what you are doing

Wrote a press release but not sure it’s newsworthy? Contact us for a free consultation.

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