08 Sep Five Signs It’s Time For a Rebrand
Think back to a time you were ready for a change. Maybe you decided to highlight your hair or toss the t-shirts you’ve been wearing since 2002. You might have outgrown your home and made a cross country move, or wanted to expand your social circle.
Now think about your business. Do you feel the same way about your brand?
Whether it’s gotten too big for its britches or has lost its “cool” factor, every business will have to redefine its brand at some point. Your brand is more than just your logo and color scheme. It’s your message, voice, and values, which should align with where your business is today – not where it was 10 years ago.
A rebrand can infuse relevance back into your marketing efforts, differentiate your business from the competition, and help you expand your audience. But the signs that you’re ready for a rebrand can be lost in the workday fray, or when you do notice them, the thought of launching such an initiative might be too overwhelming. So how do you know when it’s finally time?
You’re embarrassed to hand out your business card.
Outdated, boring, stale, unoriginal – if your logo, name, or color palette falls under any of these categories, it’s time to choose a name or scheme that better represents your brand vision.
Your website could use a refresh.
Your website is often your first point of contact with potential clients, which is why it’s especially important that it’s easy to use, aesthetically pleasing, and most importantly, up to date. If there are one or tabs that don’t work or a listed product isn’t being manufactured anymore, you may want to schedule your site for a relaunch.
Your brand is too similar to your competitors’.
Branding is all about competitive differentiation. If your brand is no longer standing out amongst the crowd, you’re probably not attracting many new clients. A rebrand might be just the thing you need to promote your unique solutions and drive up sales.
Your message is confusing.
“So, what do you do again?” is a question you never want a client or potential investor to ask. If someone saw your logo for the first time, what would come to mind right away? Do your brand materials do a good enough job of educating people about your company’s mission? If the answer is unclear, it might be time to hone your messaging.
Your products or services have changed.
When you change your business model, your brand should change along with it. Whether you’ve stopped carrying certain products or you’ve started providing a more creative set of services, your brand should reflect those changes.
Your brand is how you want people to perceive your business, but if it doesn’t portray a flattering or accurate image, it might be time for a rebrand. Whatever leads you to reach out to a branding agency, you can rest assured that you’re making the right decision – especially with the right creative team by your side. At SmartMarketing, we have developed dozens of websites, logos, and strategic initiatives for businesses looking to launch or expand their brand. Give us a call at 888-587-4593 or email us at [email protected] to start designing the right brand for your business.
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