Not-for-Profit Unveils and Launches New Name of LifeROOTS, Highlighting Role in Helping People with Disabilities Grow and Flourish

Not-for-Profit Unveils and Launches New Name of LifeROOTS, Highlighting Role in Helping People with Disabilities Grow and Flourish

RCI, Inc., the community-based organization serving the needs of children and adults with physical, developmental and/or behavioral challenges, has long offered the solid “roots” that have helped so many individuals throughout the community enhance their quality of life. Now, the organization has unveiled a powerful new name and logo that not only signifies the important role that they have in offering a strong foundation of programs and services for people with disabilities and their families, but which highlights their commitment to helping the individuals they serve grow, flourish … and blossom to achieve their highest potential.

The organization unveiled their new name as LifeROOTS – symbolizing the solid roots and growth potential that they offer to the entire community and those living with physical, developmental or behavioral challenges. Along with a striking new logo visually depicting the concept of roots/growth, the organization is also furthering its messaging through the accompanying LifeROOTS tagline of “Empowering Lives. Shaping Futures.” – again bringing to light the role that the organization has in helping people with disabilities achieve their dreams – and reach their personal goals.

LifeROOTS was officially launched to the community at a special event attended by a number of local political leaders, including Senator Gerald Ortiz y Pino — who spoke of the importance of helping those with disabilities … and the role that LifeROOTS will continue to play within the organization. In addition, many local politicians also sent representatives from their offices to read letters and issue proclamations – including the offices of Mayor Richard Berry, Representative Ben Ray Lujan, Representative Martin Heinrich and Councilor Brad Winter. Ranee Tafoya and Katrina Soto of the Albuquerque Hispano Chamber of Commerce cut the ribbon at a ribbon cutting ceremony – unveiling the new name and logo to the more than 75 attendees at the launch celebration, which was held at the organization’s headquarters at 1111 Menaul Boulevard NE in Albuquerque.

“Since 1958, our organization has played an instrumental role in the community in terms of unique programs and services for both children and adults with disabilities, yet our name never really captured the full essence of what we do and many people may still be unaware of what we offer to the central New Mexico community,” says Kathleen Cates, Interim CEO at LifeROOTS.   “As LifeROOTS, our goal is to create instant recognition of all that we offer people with disabilities in terms of programs and services to meet their specific needs, and give them the tools to both empower their lives … and shape their futures.”

The new name and logo are part of a comprehensive program to raise awareness of the not-for-profit organization’s role in the community and its many offerings for both children and adults with disabilities. The organization offers dozens of innovative programs and services, led by certified, experienced and professional staff, and assists people of all ages – from infants through senior citizens. LifeROOTS and its programs/services currently touch the lives of more than 2,000 people each year – making the organization an integral part of the lives of so many people with disabilities, and offering a vital resource for those who find themselves in need of specialized programs for a wide variety of physical, developmental and behavioral challenges.

Specific programs offered to individuals with disabilities and their families through LifeROOTS include Children’s Therapy and Services, Early Childhood Intervention, Adult Community Services and Vocational training and placement. Early Childhood Intervention offers families physical, behavior and cognitive evaluations and therapies free of charge for children under the age of three. Adult Community Services offers disabled individuals and their families a safe, secure environment that will promote learning and health designed for the specific needs of the individual. Job Development and Placement Services for adults (designed to give individuals the support needed to work as independently as possible in the community.)   LifeROOTS programming and services includes LifeWORKS a business contract division that has operated for more than 20 years. LifeWORKS creates business opportunities that provide valuable services for area businesses while providing employment for people with disabilities. The organization is a recognized leader in providing contract services to organizations in the areas of: Custodial Services, Landscaping/Grounds Maintenance, Packaging & Assembly, Bulk Mailing & Sorting, Shipping & Receiving, Presentation Preparation, Envelope Stuffing, Warehousing, Call Center Support, and Administrative Services.

For more information about LifeROOTS and the organization’s innovative programs and services for individuals with disabilities, visit or call 505-255-5501.

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