Promoting Your Relationships

Promoting Your Relationships

We are always talking about “Connecting” with your customer. How important it is to go beyond the traditional messaging and make an impact that lasts…  Here’s a great example of a company doing just that.

American Airlines is promoting it’s relationship with military personnel in a way that really makes you say; “wow, they really care.”

Patriotism is something that will impact the purchasing decisions of consumers.  American Airlines knows that and makes a deep, emotional connection with it’s audience.  I am sure they will see the results of this “connection”  in their bottom line…

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